Over the past few weeks, I’ve done several press interviews about Duck Duck Go, where the issue of whether it can beat Google by being more “private” has come up. People Don’t Actually Seek Out Private Search And while the Google traffic is for May 2013, and so potentially doesn’t reflect any post-PRISM loss, it’s pretty clear from Duck Duck Go’s figures that hundreds of millions of people haven’t left Google for it. Similarly, that 13 billion figure that Google handles is only for searches in the United States, whereas Duck Duck Go’s data is for worldwide traffic.
That’s also not counting any worldwide traffic AOL has. It’s not close to Bing or Yahoo, either. At 90 million searches per month, Duck Duck Go still needs to triple that figure to reach the search traffic of AOL, 266 million per month, according to comScore. In comparison to Google, Duck Duck Go’s growth might as well not even count. How’s all that new growth compare to Google? But next, here’s the post-PRISM change, where 11 days after the PRISM news broke, with even more revelations of the US National Security Agency spying, Duck Duck Go cracked the 3 million searches per day mark, putting it on course for a 90 million searches per month. I’ll explain more about those Google figures in a bit. That compares to 13,317 million searches per month - 13.3 billion - for Google. Duck Duck Go was at 2 million searches per day, or 60 million searches per month. But it’s close enough for the purposes of this article. That happened four days after the news came out. Actually, Duck Duck Go had come close to but never actually reached 2 million searches per day before PRISM. That’s taking Duck Duck Go’s 2 million searches per day that it was at just before the PRISM news broke on June 6. Using that data, here’s Duck Duck Go’s traffic versus Google before the PRISM news came out: Duck Duck Go’s Growth, In Perspectiveĭuck Duck Go maintains a traffic page where anyone can see how it has grown, and in the last few days, it’s been dramatic:
Despite it growing, it’s not grown anywhere near the amount to reflect any substantial or even mildly notable switching by the searching public. But if you look at what people actually do, virtually none of them make efforts to have more private search.ĭuck Duck Go’s growth is an excellent case study to prove this. Big majorities say they don’t want to be tracked nor receive personalized results. If you ask people about search privacy, they’ll respond that it’s a major issue. People don’t care about search privacy, and Duck Duck Go’s growth demonstrates this.ĭon’t get me wrong. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days.
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